How Rockstars Build Up To A Social Media Announcement

Posted on July 8, 2015

Creating build up to a social media announcement is simple right? Just write a press release, re-work it into a blog post and again for social media. The truth is many press releases are distributed via the wire everyday, only to not be picked up by anyone-- journalists, bloggers or influencers. If it was that simple people wouldn’t make their entire living offering public relation services. In reality building anticipation for an event ...

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How I Got a Shout-Out At MozCon Using $18 in Twitter Ads

Posted on September 24, 2014

A misconception I often hear is that social media advertising does not work. Yes, you may not get near the amount of hot inbound leads or sales versus pay-per-click ads displayed next to organic search results. However, social media ads are a fantastic and low-cost means to get your content in front of highly important people. Here is how I spent $18.42 on a Twitter ad campaign that resulted in a shout-out at MozCon and an increase of 70+ Twitter followers, after the founder and CEO of SEER Interactive, Wil Reynolds shared my Twitter ID with the 1300+ guests in attendance...

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10 Takeaways from Wil Reynolds on PR in SEO at SEM San Diego

Posted on June 24, 2014

The future of search engine optimization heavily involves the trifecta of public relations, content marketing and social media. At the May 2014 SEM San Diego event Wil Reynolds spoke on the growing role of PR in SEO. Here are 10 takeaways with action steps from his presentation...

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The Difference Between Advertising And Sales Promotion

Posted on February 13, 2014

Similarity And difference between advertisement and sales promotion Advertising and sales promotion are similar in that they both involve communication regarding a company’s products or services. The messages an organization communicates may involve features, benefits, price and other aspects. Sales promotion, “[involves] communication activities that provide extra incentives to customer or the sales for to achieve a short-term objective” ...

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What Are Long Tail Keywords

Posted on January 26, 2014

This lesson explores several important concepts of long tail keywords including the definition, framework, common mistakes and how to use them. Search Engine Optimization is all about using the right keywords. Since the time the concept has existed, marketers and website owners have focused their efforts on getting the right keywords for their business that will effectively increase traffic and in turn increase conversions leading to a higher ...

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4 Crucial Tips On How To Do Local Keyword Research

Local keyword research is often frustrating because the free Google Keyword Planner does not always show data for keyword terms with low search volume. This is often the case with local keyword terms—meaning those that contain geo-modifiers.  (more…)

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Custom Jiu-Jitsu Kimono For OC Jiu-Jitsu

Logo For Moreno Brazilian Jiu-Jitsu

Posted on January 15, 2014
Moreno Jiu-Jitsu of New Bern logo

"Varsity" Logo made in Adobe Illustrator for Moreno Brazilian Jiu Jitsu of New Bern, North Carolina. Designing this logo was a very special project for me because Jerry Moreno has been one of the most influential people in my life and lives of many others. Professor Jerry Moreno was my first Brazilian Jiu-Jitsu instructor, whom I met in 2003 when I was stationed nearby at Marine Corps Air Station Cherry Point, NC.

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Original Grappler Posters For UFC Fan Expo

Posted on January 12, 2014

Learn How to Use a Checkbook Cover in 6 Steps

Posted on April 21, 2014

When opening a new bank account and ordering checks, many receive a complimentary checkbook cover, but do not know how to use it. In addition you may receive a transaction register as well. The transaction register is to manually record the date, payment to, and amount you write each check to. It may look complicated at first, but each and every one of those plastic flaps has a purpose. Let's review them! Step 1: Lift thin, clear plastic ...

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