Marital Arts School Marketing

Gracie Barra Garden Grove

Started September 2016 / Visit Site

Gracie Barra Garden Grove is martial arts school located in Orange County California and apart of the 500+ school Gracie Barra franchise corporation. GBGG approached me to build their search visibility in OC and improve the current web design, due my previous experience using search engine optimization to generate 40-60 leads per month for another martial arts school in the area, that resulted in an average of 11 sign-ups per month.



Gracie Barra Garden Grove sign-ups up a significant amount of students via referrals in comparison to other Brazilian Jiu Jitsu schools I have seen, due to the Head Instructor’s effectiveness as a coach and mentor. However, like many schools, GBGG plateaued near the 70 student mark without other marketing channels.


In the first month optimized business listings to improve multiple local search rankings for city-related keywords and in the second month improved many existing organic search rankings from the 4th page to 1st and 2nd page of Google for county-related phrases by optimizing important pages like that for their adult martial arts program. Check back in the next 2 months, when this campaign will be more developed for full results on how many leads are being generated.