How Rockstars Build Up To A Social Media Announcement

Posted on July 8, 2015

Creating build up to a social media announcement is simple right? Just write a press release, re-work it into a blog post and again for social media. The truth is many press releases are distributed via the wire everyday, only to not be picked up by anyone-- journalists, bloggers or influencers. If it was that simple people wouldn’t make their entire living offering public relation services. In reality building anticipation for an event ...

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How I Got a Shout-Out At MozCon Using $18 in Twitter Ads

Posted on September 24, 2014

A misconception I often hear is that social media advertising does not work. Yes, you may not get near the amount of hot inbound leads or sales versus pay-per-click ads displayed next to organic search results. However, social media ads are a fantastic and low-cost means to get your content in front of highly important people. Here is how I spent $18.42 on a Twitter ad campaign that resulted in a shout-out at MozCon and an increase of 70+ Twitter followers, after the founder and CEO of SEER Interactive, Wil Reynolds shared my Twitter ID with the 1300+ guests in attendance...

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