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Ben Wynkoop: The Sexiest Looking Guy in Orange County

Bottom line; the best looking guy in Southern California’s Orange County is Ben Wynkoop. With a majestic handlebar pandemic mustache, shades the sun glistens from like heavenly rays, and owner of the most opulent collection of cat shirts between the Pacific and...

What Are Long Tail Keywords

This lesson explores several important concepts of long tail keywords including the definition, framework, common mistakes and how to use them. Search Engine Optimization is all about using the right keywords. Since the time the concept has existed, marketers and...

The Difference Between Advertising And Sales Promotion

Similarity And difference between advertisement and sales promotion Advertising and sales promotion are similar in that they both involve communication regarding a company’s products or services. The messages an organization communicates may involve features,...

10 Takeaways from Wil Reynolds on PR in SEO at SEM San Diego

The future of search engine optimization heavily involves the trifecta of public relations, content marketing and social media. At the May 2014 SEM San Diego event Wil Reynolds spoke on the growing role of PR in SEO. Here are 10 takeaways with action steps from his...

How Rockstars Build Up To A Social Media Announcement

Creating build up to a social media announcement is simple right? Just write a press release, re-work it into a blog post and again for social media. The truth is many press releases are distributed via the wire everyday, only to not be picked up by anyone–...