I help small businesses get more clients by building functional websites that
I drive traffic to, using one or more digital marketing channels.
Local SEO involves ranking both your Google listing and website in search results for keywords that have local intent. I always use a comprehensive approach that includes optimizing your: business listings, website, link building, and showing you how to get reviews. My strategies typically result in search engine optimization becoming one of your 2 strongest marketing channels.
Pay-per-click advertising is the quickest inbound digital marketing channel to get results, but typically has a higher cost-per-client in the long-run, compared to SEO. I setup your Google AdWords® dashboard to calculate the exact cost-per-conversion (often a phone call or web form opt-in) so business owners and CFO’s can easily measure ROI.
Social media is often best implemented in-house because key personnel have their finger on the pulse of the company, but it can be frustrating to know where to start. I guide the entire process from A-Z, including: how to craft a social calendar to know what to publish, optimize posts, moderate comments, and measure results directly in each social network’s insights and Google Analytics.
Websites should be useful by including informative content that convinces potential customers why they should choose you and includes prominent attributes for local businesses such as: phone numbers, web forms, maps for driving directions, and is responsive for mobile devices. Every website I build follows these guidelines to optimally convert traffic driven by marketing efforts.