Local SEO is a process of optimizing your website and outside factors including business listings so anytime someone searches a keyword term with local intent, both your Google My Business Listing and website at the top of search results. Local search results typically include 3 business listings (“3-Pack”) and organic search results site below the 3-Pack on the first page of Google and typically includes 10 web pages.
“Location, location, location” is often a mantra in real estate. If these are the three most important things when deciding where to place a brick and mortar establishment, then why wouldn’t you invest in building the most visible presence when taking marketing efforts online? Digital advertising works, but often results in short-term return on investment; once you stop, revenue stops. In contrast, local SEO is the ideal long-term solution and the internet equivalent to building an amazing storefront that provides a residual benefit when new customers consistently come to you. If you need a solution that provides early stage results, try PPC before or in conjunction with local SEO.
Whether you are looking to hire outside help or need assistance with your in-house Local SEO efforts, I offer multiple solutions to meet your needs.
Looking for outside help to provide a inclusive service? My packages are a comprehensive solution that is aggressive and covers every important area needed to rank in local search results: reviews, citations, on-site optimization, and link building.
Consulting is the perfect way to ensure you on the right track. I offer multiple solutions to meet your needs including: guidance because search engine optimization is too costly to figure out what works on your own, a second opinion to audit the work of your current agency or in-house team, and interviewing potential employees by both asking questions and testing their practical application.