Local SEO is a process of optimizing your website and outside factors including business listings so anytime someone searches a keyword term with local intent, both your Google My Business Listing and website at the top of search results. Local search results typically include 3 business listings (“3-Pack”) and organic search results site below the 3-Pack on the first page of Google and typically includes 10 web pages.
“Location, location, location” is often a mantra in real estate. If these are the three most important things when deciding where to place a brick and mortar establishment, then why wouldn’t you invest in building the most visible presence when taking marketing efforts online? Digital advertising works, but often results in short-term return on investment; once you stop, revenue stops. In contrast, local SEO is the ideal long-term solution and the internet equivalent to building an amazing storefront that provides a residual benefit when new customers consistently come to you. If you need a solution that provides early stage results, try PPC before or in conjunction with local SEO.
Thorough strategic planning is necessary to understand exactly how improve upon a client’s current situation to dominating the search landscape. After receiving important information from your intake form and interview, I use a combination of professional tools and manual work to check your website for existing issues, opportunities and create and action plan that prioritizes efforts to achieve the quickest possible results.
Google is the main place you want to earn reviews, but don’t neglect other important websites such as Yelp, Facebook and industry-specific directories such as AVVO for attorneys and WebMD for doctors. Reviews are also a major ranking factor for the non-Google websites previously mentioned. Yellow star snippets should appear in Google’s local search results once a listing has 5 or more reviews.
Citations are a business name, address and phone number A.K.A. “NAP.” Ensure your NAP on all citations matches that on your Google listing. Start by ensuring you are listing on the top generic sources in your country such as Yelp, Facebook, and Bing, etc. Then ensure you are listed on the top local and industry-specific websites. Lastly try to build all citations competitors have that you do not.
Optimize your website just as you would with any non-local business, but include local-specific aspects such as your business name, address, and phone number A.K.A. “NAP”, embedded Google Map, and location or service area pages, and more…
Build links from other websites pointing to yours. Citation building as mentioned in step 2 is a good place to start because many business directories that allow you to list your NAP also allow you to list your website domain. The second foundational link building method is profiles. Build-out your social media presence by created accounted on major social networks including: Facebook, Twitter, Instagram, and LinkedIn.
Throughout the years of building and presenting reports as a digital marketer at both agencies and in-house at companies, I have learned what metrics matter to key stakeholders including: business owners, CFOs, and in-house marketing managers. I prepare straightforward reports that provide a clear understanding on the status of your campaign that includes:
Key Performance Indicators:
Work Completed + Planned
After one-time foundational work is completed your ongoing work primarily publishing new content, link building and periodically revising the strategy based on the current landscape. A website should continually grow in two ways: new content and inbound links. Both will be produced at a velocity based on whether your site has achieved ideal rankings.
The Starter package is a 12-month project designed to build the proper foundation every local small business needs to get started online. This package includes full optimization of your business listings, website, and consulting your in-house review process over the first 3 months to start driving traffic and new leads by ranking for your brand name and multiple keywords + city names.
A. No. Nobody can guarantee higher rankings because they do not own Google. All rankings aside from Google AdWords are earned. In contrast, I can guarantee you the most prominent ad in a magazine I own for an agreed upon fee. However, I am 100% confident your rankings will increase because I only take on clients whom have room for improvement.
A. No. While each package is a 12-month strategy, you cancel at anytime with 30 days notice sent via email. However, if you are not ready to commit to a 12 month campaign, Local SEO is not for you and PPC may be a better choice for you at this time.
A. Yes. You own all deliverables possible, which includes: any content written, business listings and social media profiles built. I provide a well-organized spreadsheet that includes links to all listings and profiles built + log-in credentials.
A. No. I offer exclusivity in my agreements for active clients, based on an agreed upon radius from your location.